By Jayson Branch, Creative Director, Castrads
For what seems like an eternity, interior design has been dominated by a “less is more” mentality.
Since Britain’s love affair with scandi-style began, one-dimensional and stripped-back interiors have reigned supreme. Until now.
Maximalism has arrived and it’s here mix to things up. Encouraging us to be bold, loud and proud, our homes are in for a shock.
Jayson Branch, Creative Director at bespoke radiator company Castrads show us how to embrace the movement that’s turning homeware on its head in 2019 and become a proud maximalist.
If you’re daydreaming of lavish interiors, but you’re unsure where to start, try it in small doses first.
Bring in a few colourful accessories like scatter cushions in clashing tones and patterns, together with quirky vases spilling blooms, an oversized rug and lush vegetation.
If you want to stir things up more permanently, try giving your entryway and hallways a facelift in a bold wallpaper. Adding drama to areas you simply pass through makes it easier to acclimatise.
Find the link
With maximalism, there’s a risk your space may end up looking cluttered and over the top.
Maximalism is never chaos, it just hints at it.
Chic maximalist style is a balancing act between eclecticism and carefully thought out design. Layering up colours, textures and patterns is a great way to turn up the visual exuberance of a space but try to keep a central theme and palette in mind.
Look for the link that will draw the eye from one piece to the next, connecting the dots. Maximalism is best shown when there’s a common theme running through it, like a visual theatre telling a story.
An oversized piece of furniture in a block colour can be the anchor your maximalist space craves.
Mix up history
All styles of furniture can work in a maximalist space. Instead of matching styles and décor, maximalism gives you the freedom to mix and match as you see fit, but symmetry is instrumental in achieving order and balance.
Introduce and celebrate décor and items from across the decades, lending from the lavish style of Victorian Britain with a heavily ornate cast-iron radiator, cartoon-style pop art from the 60s and re-purposed vintage leather furniture.
Maximalism is all about saying ‘yes’ to things which make you happy. Don’t disregard pieces that ‘don’t match’ your scheme or are old hand-me-downs from relatives. Together, they make for a home that’s unique to you.
However you choose to embrace the maximalism trend in your home, it should feel like an extension of your own personality. Colours you love, prints that make your heart sing, art which reminds you of a special memory and trinkets you adore.
The rules are, there are no rules.